Market orientation and innovation on corporate performance : a study of food and beverage sector SMEs in Surabaya
Year of publication: |
2022
|
---|---|
Authors: | Poerwanto, Irwan ; Hussein, Ananda Sabil ; Sri Palupi Prabandari |
Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 3, p. 27-32
|
Subject: | Market Orientation | Exploration Innovation | Exploitative Innovation | Corporate Performance | Unternehmenserfolg | Firm performance | KMU | SME | Innovation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Ernährungsindustrie | Food industry |
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