Market orientation and new product development performance in Egyptian food industry : the mediating role of marketing technical integration
Mohamed A. Ghonim, Wael Zakaria Elsawy, Mohamed Elsotouhy, and Mohamed A. Khashan
| Year of publication: |
2022
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|---|---|
| Authors: | Ghonim, Mohamed A. ; Elsawy, Wael Zakaria ; Elsotouhy, Mohamed M. ; Khashan, Mohamed A. |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 28.2022, 4, p. 193-209
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| Subject: | environmental dynamism | firm age | firm size | food industry | Market orientation | marketing technical integration | NPD performance | Ernährungsindustrie | Food industry | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Betriebsgröße | Firm size | Marketing | Unternehmenserfolg | Firm performance | Innovation | Ägypten | Egypt |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2022.2072696 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352828