Market orientation as a competitive tool: Empirical evidence from ‘quartile one’ banks in Ghana
| Year of publication: |
2012
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|---|---|
| Authors: | Mahmoud, Mohammed Abdulai ; Kastner, Adelaide Naa Amaeley ; Akyea, Kofi Safo |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 14435214. - Vol. 16.2012, 3, p. 316-335
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