Market orientation, customer value, and superior performance
| Year of publication: |
1994
|
|---|---|
| Authors: | Slater, Stanley F. ; Narver, John C. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 37.1994, 2, p. 22-28
|
| Publisher: |
Elsevier |