Market orientation, embeddedness and the autonomy and performance of multinational subsidiaries in an emerging economy
Xiaoying Li; Xiaming Liu; Howard Thomas
| Year of publication: |
2013
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|---|---|
| Authors: | Li, Xiaoying ; Liu, Xiaming ; Thomas, Howard |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 53.2013, 6, p. 869-897
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| Subject: | Multinational subsidiaries | Market orientation | Embeddedness | Specialized resource | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Tochtergesellschaft | Subsidiary company | Internationaler Markteintritt | International market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010205961