Market orientation in a developing economy public institution : revisitiong the Kohli and Jaworski's framework
Year of publication: |
2012
|
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Authors: | Mahmoud, Mohammed A. ; Hinson, Robert |
Published in: |
International journal of public sector management : IJPSM. - Bingley : Emerald, ISSN 0951-3558, ZDB-ID 616356-7. - Vol. 25.2012, 2, p. 88-102
|
Subject: | Marketingmanagement | Marketing management | Öffentlicher Sektor | Public sector | Kommunalverwaltung | Local government | Wissensmanagement | Knowledge management | Kundenzufriedenheit | Customer satisfaction | Ghana |
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