Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Year of publication: |
2005
|
---|---|
Authors: | Greenley, Gordon E. ; Hooley, Graham J. ; Rudd, John M. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 11, p. 1483-1494
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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