Type of publication: Article
Type of publication (narrower categories): Article
Language: English
Other identifiers:
10.1108/EJMBE-12-2019-0216 [DOI]
1794000313 [GVK]
hdl:10419/254225 [Handle]
Classification: M30 - Marketing and Advertising. General
Source:
Persistent link: https://www.econbiz.de/10013193264