Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence
Jeen-Su Lim, William K. Darley and David Marion
| Year of publication: |
2017
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|---|---|
| Authors: | Lim, Jeen-su ; Darley, William K. ; Marion, David |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 7, p. 913-924
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| Subject: | Supply chain | Firm performance | Market orientation | Organizational performance | Product innovation | Regression analysis | Supply chain influence | Innovation commercialization capability | Unternehmenserfolg | Lieferkette | Innovation | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2016-0238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773530