Market orientation, learning orientation and business performance : the mediating role of innovation
Mahmoud Abdulai Mahmoud, Charles Blankson, Nana Owusu-Frimpong, Sonny Nwankwo and Tran P. Trang
| Year of publication: |
2016
|
|---|---|
| Authors: | Mahmoud, Mahmoud Abdulai ; Blankson, Charles ; Owusu-Frimpong, Nana ; Nwankwo, Sonny ; Trang, Tran P. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 5, p. 623-648
|
| Subject: | Innovation | Ghana | Banks | Banking | Market orientation | Learning | Lernende Organisation | Learning organization | Bank | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-04-2015-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606138