Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Saeed Najafi-Tavani, Hossein Sharifi, Zhaleh Najafi-Tavani
| Year of publication: |
November 2016
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|---|---|
| Authors: | Najafi-Tavani, Saeed ; Sharifi, Hossein ; Najafi-Tavani, Zhaleh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5059-5064
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| Subject: | New product performance | Market orientation | Absorptive capacity | Marketing capability | Dynamic capability | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Dynamic capabilities | Produktentwicklung | New product development | Absorption | Unternehmenserfolg | Firm performance | Marketing | Industrie | Manufacturing industries | Lernende Organisation | Learning organization | Wettbewerbsvorteil | Competitive advantage | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011589132