Market orientation, technology orientation and product innovation success : insights from CoPS
Jing Liu; Jingqin Su
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Jing ; Su, Jingqin |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 18.2014, 4, p. 1-25
|
| Subject: | Market orientation | technology orientation | product innovation | complex product and systems | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Innovation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401753