Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
James M. Crick, Masoud Karami, Dave Crick
| Year of publication: |
2022
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| Authors: | Crick, James M. ; Karami, Masoud ; Crick, Dave |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 100.2022, p. 62-75
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| Subject: | Coopetition | Customer satisfaction performance | Industry experience | Market orientation | Outside-in marketing | Resource-based theory and the relational view | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Koopetition | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206397