Market Oriented Product Innovation : A Key to Survival in the Third Millennium

by Knut Holt

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture

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Year of publication:	2002
Authors:	Holt, Knut
Publisher:	Boston, MA : Springer US
Subject:	Innovation \| Marketingmanagement \| Marketing management \| Beziehungsmarketing \| Relationship marketing \| Produktentwicklung \| New product development \| Innovationsmanagement \| Innovation management
Description of contents:	Table of Contents [gbv.de]

Extent:	Online-Ressource (XI, 410 p) online resource
Type of publication:	Book / Working Paper
Language:	English
Notes:	One - IntroductionI Scope -- II Historical review -- III Key concepts -- IV Creative thinking -- V People and change -- VI Summary of Part One -- Two - Strategic issues -- VII Organizational culture -- VIII Management philosophy -- IX Business concept -- X Objectives and strategies -- XI Organization -- XII Competence -- XIII Communication -- XIV Summary of Part Two -- Three - Operational issues -- XV Key participants -- XVI Product innovation and problem solving -- XVII Processing of projects -- XVIII Provision of need information -- XIX Need assessment in practise -- XX The user and quality -- XXI The user and the environment -- XXII Conclusion -- XXIII Summary of Part Three -- References -- Name index -- About the author.
ISBN:	978-1-4757-5720-0 ; 978-1-4419-5298-1
Other identifiers:	10.1007/978-1-4757-5720-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013522452