Market potential as an indicator for the size of a new relocated football arena: The case KAA Gent a Belgian professional football team

The place of Gent in the urban system is that of a regional city with high centrality. This means that consumer-oriented services with a high threshold, such as a professional football team, reach their threshold in the city. In the case of professional football a functional substitution has taken place and the top team is located in Brugge The service area of Bruges reaches almost up to Gent and the E40 highway reduces the time-distance. The new location of the stadium is near the main highway.. The question is of the market potential of the clubs is large enough to attract more attendances.