MARKET POWER AND OFF-INVOICE TRADE PROMOTIONS IN THE US: AN EMPIRICAL INVESTIGATION

This article employs a Tobit model to examine whether the market power of manufacturers and retailers influence trade promotion decisions in the US food sector. Greater retailer market power increases allocation of funds to off-invoice trade promotions. We find evidence that the balance of power favors food retailers.

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Year of publication:	2004
Authors:	Maratou, Laoura ; Gomez, Miguel I. ; Just, David R.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Marketing

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Extent:	application/pdf
Series:	2004 Annual meeting, August 1-4, Denver, CO.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2004 Annual meeting, August 1-4, Denver, CO Number 20280
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005536111