Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods.
| Year of publication: |
1994
|
|---|---|
| Authors: | Grewal, Dhruv ; Marmorstein, Howard |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 21.1994, 3, p. 453-60
|
| Publisher: |
University of Chicago Press |