Market research and the rise of the Web : the challenge
Wolfgang Gaul
| Year of publication: |
2004
|
|---|---|
| Authors: | Gaul, Wolfgang |
| Published in: |
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green. - Boston : Kluwer Academic Publishers, ISBN 1-4020-7596-0. - 2004, p. 103-113
|
| Subject: | Marktforschung | Market research | Internet | Social Web | Social web |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003243542