Market research for radical innovations : lessons from a lead user project in the field of medical products
Cornelius Herstatt
| Year of publication: |
2011
|
|---|---|
| Authors: | Herstatt, Cornelius |
| Published in: |
Managing innovation driven companies : approaches in practice. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-24590-7. - 2011, p. 223-236
|
| Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Medizinprodukteindustrie | Medical device industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008807010