Market research in action
Michael Roe
| Year of publication: |
c2004
|
|---|---|
| Authors: | Roe, Michael |
| Publisher: |
London : Thomson Learning |
| Subject: | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 260 S. Ill., graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes index Formerly CIP pbk. - : £28.99 : CIP entry (Mar.) |
| ISBN: | 1-86152-938-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001857261