Market research matters : tools and techniques for aligning your business
Robert Duboff ; Jim Spaeth
| Year of publication: |
2000
|
|---|---|
| Authors: | Duboff, Robert S. ; Spaeth, Jim |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Unternehmen | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 312 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-36005-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004594463