Market research with the aid of a smart phone application - a case study
Marco Pleßner
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Pleßner, Marco |
| Published in: |
Four essays on behavioral economics. - Kassel : kassel university press, ISBN 3-7376-5029-2. - 2017, p. 89-108
|
| Subject: | wisdom of the crowd | Nachfrage | Demand | Marktforschung | Market research | Mobile Marketing | Mobile marketing | Experten | Experts | Prognoseverfahren | Forecasting model | Bullwhip-Effekt | Bullwhip effect | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639778