Market response models : econometric and time series analysis
Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
| Year of publication: |
2001 ; 2. ed.
|
|---|---|
| Authors: | Hanssens, Dominique M. ; Parsons, Leonard J. ; Schultz, Randall L. |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer |
| Subject: | Zeitreihenanalyse | Ökonometrie | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 501 S. : graph. Darst. |
|---|---|
| Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 12 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7923-7826-1 |
| Classification: | Methoden und Techniken der Volkswirtschaft ; Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004611154