Market response models : econometric and time series analysis

by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets -- Design of Static Response Models -- Design of Dynamic Response Models -- Parameter Estimation and Model Testing -- Market Response in Evolving Markets -- Single Marketing Time Series -- Multiple Marketing Time Series -- Solving Marketing Problems with ETS -- Empirical Findings and Managerial Insights -- Making Marketing Plans and Sales Forecasts -- Conclusion -- Implementation

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Year of publication:	[2002] ; Second Edition
Authors:	Hanssens, Dominique M. ; Parsons, Leonard J. ; Schultz, Randall L.
Publisher:	2002: New York : Kluwer Academic Publishers
Subject:	Schätztheorie \| Estimation theory \| Zeitreihenanalyse \| Time series analysis \| Marktforschung \| Market research \| Ökonometrie \| Marketing \| Marketingmodell \| Ökonometrisches Modell
Description of contents:	Table of Contents [gbv.de]

Extent:	1 Online-Ressource (xiv, 501 Seiten) Illustrationen
Series:	International series in quantitative marketing Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p.[427]-480) and index
ISBN:	0-306-47594-4 ; 978-0-306-47594-8 ; 978-0-7923-7826-6 ; 0-7923-7826-1 ; 978-1-4757-7437-5 ; 978-1-4020-7368-7
Other identifiers:	10.1007/b109775 [DOI]
Classification:	Marketing ; Methoden und Techniken der Volkswirtschaft
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013523155