Market segmentation and pricing strategies based on product platform
Qin Su and Weiyan Liu
| Year of publication: |
2017
|
|---|---|
| Authors: | Su, Qin ; Liu, Weiyan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 1, p. 183-199
|
| Subject: | Marketing theory | Pricing | Product management | Preismanagement | Pricing strategy | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Produktmanagement | Marketingtheorie | Preistheorie | Price theory | Fertigungsprogramm | Master production schedule |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2015-0153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613346