Market segmentation as a metaphor : whoever heard of Alexander the Mediocre?
Malcolm McDonald
| Year of publication: |
2008
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|---|---|
| Authors: | McDonald, Malcolm |
| Published in: |
Marketing : metaphors and metamorphosis. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-9861-2. - 2008, p. 62-87
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| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003746809