Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
| Year of publication: |
1996
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|---|---|
| Authors: | Holbrook, Morris B. ; Schindler, Robert M. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 36.1996, 6, p. 695-696
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