Market Segmentation Based on Age and Attitude Toward the Past: Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes
| Year of publication: |
1996
|
|---|---|
| Authors: | Holbrook, Morris B. ; Schindler, Robert M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 1, p. 27-40
|