Market segmentation based on customer satisfaction-loyalty links
Xia Wang; Ping Zhao; Gao Wang; Jia Liu
| Year of publication: |
2007
|
|---|---|
| Authors: | Wang, Xia ; Ping, Zhao ; Wang, Gao ; Liu, Jia |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 1.2007, 2, p. 211-221
|
| Subject: | Marktsegmentierung | Market segmentation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Elektronikindustrie | Electronics industry | Regressionsanalyse | Regression analysis | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003759592