Market segmentation by using consumer lifestyle dimensions and ethnocentrism : An empirical study
Year of publication: |
1999
|
---|---|
Authors: | Kucukemiroglu, Orsay |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 5/6, p. 470-487
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Consumer marketing | Country of origin | Lifestyles | Market segmentation | Turkey |
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