Market segmentation : conceptual and methodological foundations
Michel Wedel; Wagner A. Kamakura
| Year of publication: |
2000 ; 2. ed.
|
|---|---|
| Authors: | Wedel, Michel ; Kamakura, Wagner A. |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer Acad. Publ. |
| Subject: | Marktsegmentierung | Market segmentation | Theorie | Theory | Wissenschaftliche Methode | Scientific method | Statistik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXII, 382 S. graph. Darst. |
|---|---|
| Series: | International series in quantitative marketing : ISQM. - Boston, Mass. [u.a.] : Kluwer, ISSN 0923-6716, ZDB-ID 1106888-7. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Literaturverz. S. [345] - 370 |
| ISBN: | 0-7923-8635-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001422025