Market segmentation : how to do it, how to profit from it
Malcolm McDonald and Ian Dunbar
| Year of publication: |
2010 ; 4. ed.
|
|---|---|
| Authors: | McDonald, Malcolm ; Dunbar, Ian |
| Publisher: |
Oxford : Goodfellow |
| Subject: | Market segmentation | Marktsegmentierung | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 486 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-906884-18-5 |
| Source: |
Persistent link: https://www.econbiz.de/10009361588