Market segmentation in container shipping services : a qualitative study
Gökcay Balci and Ismail Bilge Cetin
| Year of publication: |
2017
|
|---|---|
| Authors: | Balci, Gökcay ; Cetin, Ismail Bilge |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 40.2017, 10, p. 1100-1116
|
| Subject: | Qualitative research | B2B marketing | Market segmentation | Container shipping | Business-to-business service | Sea transportation | B-to-B-Marketing | Business-to-business marketing | Containerschifffahrt | Marktsegmentierung | Lieferantenmanagement | Supplier relationship management | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-01-2017-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011807846