Market segmentation in hospitality research: no longer a sequential process

Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research, deeper examination of segments, identification of difference between markets, and more segments.

MoreLess

Year of publication:	1998
Authors:	Bowen, John T.
Published in:	International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 10.1998, 7, p. 289-296
Publisher:	MCB UP Ltd
Subject:	Hospitality industry \| Market segmentation \| Research \| Tourism

More details

Type of publication:	Article
Type of publication (narrower categories):	review
Language:	English
Other identifiers:	10.1108/09596119810240924 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014763466