Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
| Year of publication: |
2008
|
|---|---|
| Authors: | Foedermayr, Eva ; Diamantopoulos, Adamantios |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 16.2008, 3, p. 223-266
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