Market segmentation in Russian subsidiaries of FMCG MNEs : practitioner and academic perspectives
Ian Wilson; Maria Mukhina
| Year of publication: |
2012
|
|---|---|
| Authors: | Wilson, Ian ; Mukhina, Maria |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 1, p. 53-68
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| Subject: | Wahrnehmung | Perception | Multinationales Unternehmen | Transnational corporation | Westlich | Western | Schnelldrehende Konsumgüter | Fast moving consumer goods | Marktsegmentierung | Market segmentation | Systemtransformation | Economic transition | Russland | Russia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508091