Market segmentation in Russian subsidiaries of FMCG MNEs: Practitioner and academic perspectives
| Year of publication: |
2012
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|---|---|
| Authors: | Wilson, Ian ; Mukhina, Maria |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 1 (27.1.), p. 53-69
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