Market segmentation of golf event spectators using leisure benefits
Seong Ok Lyu; Hoon Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Lyu, Seong Ok ; Lee, Hoon |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 3/4, p. 186-200
|
| Subject: | leisure benefits | event-based sport tourism | golf event spectators | market segmentation | Marktsegmentierung | Market segmentation | Sportveranstaltung | Sport event | Sport | Sports | Freizeit | Leisure | Freizeitverhalten | Leisure behaviour | Event-Marketing | Event marketing | Freizeitwirtschaft | Leisure industries | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775456