Market segmentation of online shoppers : a Bayesian approach
Year of publication: |
2023
|
---|---|
Authors: | Mishra, Manit ; Mohapatra, Snigdha |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 32.2023, 1, p. 81-96
|
Subject: | trust | segmentation | BLSR | e-retail | online shopping | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Zielgruppe | Target group | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Bayes-Statistik | Bayesian inference |
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