Market segmentation: Product usage patterns and psychographic configurations
| Year of publication: |
1973
|
|---|---|
| Authors: | Peterson, Robert A. ; Sharpe, Louis K. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 1.1973, 1, p. 11-20
|
| Publisher: |
Elsevier |