Market segmentation strategies can be used to overcome <scp>COVID</scp> ‐19 vaccine hesitancy and other health crises
| Year of publication: |
2021
|
|---|---|
| Authors: | Meng, Matthew D. ; Olsen, Mitchell C. |
| Published in: |
Journal of Consumer Affairs. - Wiley, ISSN 1745-6606, ZDB-ID 2066552-0. - Vol. 56.2021, 2 (05.11.), p. 957-968
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/joca.12421 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012810249