Market segmentation success : making it happen!
Sally Dibb; Lyndon Simkin
| Year of publication: |
c2008
|
|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon |
| Publisher: |
New York [u.a.] : Haworth Press |
| Subject: | Marktsegmentierung | Market segmentation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 187 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references (p. 179-182) and index |
| ISBN: | 978-0-7890-2917-1 ; 978-0-7890-2918-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003517735