Market segmentation success : making it happen!

Sally Dibb, Lyndon Simkin

ch. 1. An overview of segmentation, targeting, and positioning -- ch. 2. Understanding and overcoming market segmentation barriers -- ch. 3. Understanding consumers or business customers -- ch. 4. Contrasting approaches to conducting market segmentation -- ch. 5. Determining segment targets -- ch. 6. Identifying, diagnosing, and treating segmentation blockers -- ch. 7. Essential lessons and the thirty rules for segmentation success.

MoreLess

Year of publication:	2008
Authors:	Dibb, Sally
Other Persons:	Simkin, Lyndon (contributor)
Publisher:	New York : Haworth Press,
Subject:	Marktsegmentierung \| Market segmentation

Extent:	1 online resource (xiii, 187 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 179-182) and index.
ISBN:	978-0-203-82348-4 ; 978-1-136-77246-7 ; 978-1-136-77241-2 ; 978-1-136-77245-0 ; 978-0-7890-2917-1 ; 978-0-7890-2918-8
Other identifiers:	10.4324/9780203823484 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499984