Market segmentation, targeting, and positioning
Syed Saad Andaleeb
| Year of publication: |
2017
|
|---|---|
| Authors: | Andaleeb, Syed Saad |
| Published in: |
Strategic marketing management in Asia : case studies and lessons across industries. - Bingley : Emerald, ISBN 978-1-78635-746-5. - 2017, p. 179-207
|
| Subject: | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011596813