Market segmentation : the basis for new product innovation and old product renovation
Mack Hanan. Marketing Division, American Management Association
| Year of publication: |
1968
|
|---|---|
| Authors: | Hanan, Mack |
| Publisher: |
New York/N.Y. |
| Subject: | Marktforschung | Vereinigte Staaten | Innovation |
| Extent: | 28 S 4° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002601530