Market segmentation : the realities of buyer behaviour
Martin Collins
| Year of publication: |
1971
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|---|---|
| Authors: | Collins, Martin |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 13.1971, 3, p. 146-157
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| Subject: | Absatzpolitik | Großbritannien |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002027483