Market segmentation : theoretical and empirical dimensions
by Johan Arndt
| Year of publication: |
1974
|
|---|---|
| Authors: | Arndt, Johan |
| Publisher: |
Bergen [u.a.] : Univ.-Forl. |
| Subject: | Markt | Teilmarkt | Marktsegmentierung | Market segmentation | Theorie | Theory | Marketingmanagement | Marketing management |
| Extent: | 71 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [63] - 71 |
| ISBN: | 82-00-09334-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000053551