Market segmentation : theory and research
V. Parker Lessig
| Year of publication: |
1972
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|---|---|
| Authors: | Lessig, V. Parker |
| Published in: |
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia. - Vancouver : University of British Columbia, ISSN 0021-941X, ZDB-ID 410457-2. - Vol. 3.1972, 2, p. 69-76
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| Subject: | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002375410