Market segmentation using models of multidimensional purchasing behavior
Robert C. Blattberg and Subrata K. Sen
| Year of publication: |
1974
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|---|---|
| Authors: | Blattberg, Robert C. ; Sen, Subrata K. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 4, p. 17-28
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| Subject: | Marktforschung | Absatzpolitik | Verbraucher | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001920538