Market segmentation with respect to university students' clothing benefits sought : shopping orientation, clothing attribute evaluation, and brand repatronage
YHyun-Hee Park; Pauline Sullivan
| Year of publication: |
2009
|
|---|---|
| Authors: | Park, Hyun-Hee ; Sullivan, Pauline |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 37.2009, 2/3, p. 182-201
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Bekleidung | Clothing | Studierende | Students | Markenimage | Brand image | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522021